DEXTER MAURER INSTAGRAMBEHANCECONTACT
Apple, 2025
Dungeon & Dragon Campaign
Art Director: Erika Baltusyte
Illustrator: Dexter Maurer
This commission for Apple visualized the core of the Dungeons & Dragons experience: the moment gameplay sparks into pure imagination. The creative challenge was to transform the game's most iconic object, the dice roll into a cinematic event.
The illustration depicts the dice as a larger-than-life, dynamic force, crashing through a vibrant and magical universe. I focused on capturing the energy of creation, where fantastical creatures and arcane energies erupt directly from the path of the rolling dice. The piece bridges the tactile feel of the tabletop game with the boundless wonder it inspires, all while aligning with Apple's signature aesthetic of clean, powerful storytelling. The result is an image that celebrates the thrill of a campaign beginning, where every roll of the dice unlocks a new world.
Dexter Maurer
Photo: Luana Maurer
About
Dexter Maurer is an illustrator and art director specializing in translating cultural narratives into compelling visual worlds. His work builds a bridge between iconic brands and the nuanced language of contemporary illustration, crafting images that are both immediately striking and rich with story.
With a distinct style that blends graphic sensibility with narrative depth, he collaborates with clients like Nike, The New Yorker, and Jordan Brand to define the visual identity of their most ambitious campaigns. His process involves deconstructing themes of music, sport, and culture to their core metaphors, reassembling them into illustrations that resonate on an intuitive level.
Whether developing the art direction for an entire album campaign or creating a single, iconic loading screen for Fortnite, his focus is on constructing a cohesive and resonant visual universe for every project.