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Nike, 2021
Travis Scott x Air Max 1

Nike
Lead Brand, Art Direction: Adriano Furtado
Creative Producer: Almamia Devine



This project for the highly anticipated 2021 Nike x Travis Scott Air Max 1 involved creating a series of illustrations that visually defined the collaborative spirit between the artist and the iconic silhouette.

Under the creative direction of Adriano Furtado, the concept was to embed key symbols from Travis Scott's universe—the cactus, skateboard, collaboration medals, and the eagle from his Astroworld album—into a rich, atmospheric narrative. My role was to weave these "Jackboys" figures into environments that reflected the shoe's fusion of streetwear edge and Nike's heritage.

The illustrations frame these icons within distinct yet complementary ambiances, creating a world where the gritty, DIY spirit of skateboarding meets the earned prestige of a cultural milestone. The artwork acts as a visual ecosystem for the collaboration, celebrating Travis Scott's status as a pioneering force by connecting his personal mythology to the legacy of the Air Max line.













Dexter Maurer


Photo: Luana Maurer
About

Dexter Maurer is an illustrator and art director specializing in translating cultural narratives into compelling visual worlds. His work builds a bridge between iconic brands and the nuanced language of contemporary illustration, crafting images that are both immediately striking and rich with story.

With a distinct style that blends graphic sensibility with narrative depth, he collaborates with clients like Nike, The New Yorker, and Jordan Brand to define the visual identity of their most ambitious campaigns. His process involves deconstructing themes of music, sport, and culture to their core metaphors, reassembling them into illustrations that resonate on an intuitive level.

Whether developing the art direction for an entire album campaign or creating a single, iconic loading screen for Fortnite, his focus is on constructing a cohesive and resonant visual universe for every project.