DEXTER MAURER INSTAGRAMBEHANCECONTACT
RIMOWA, 2021
Travel with Purpose Collection
This project for luxury luggage brand RIMOWA involved creating a series of original illustrations for their "Travel with Purpose" campaign, recontextualizing their iconic suitcase through a unique conceptual lens.
The illustrations feature two key concepts. The first, an "Astro Traveler," equips a futuristic explorer with RIMOWA gear, framing the suitcase as an essential tool for the ultimate journey. The second presents the suitcase as a sealed, collectible plastic toy, a viral-ready image that plays with ideas of desire, preservation, and modern iconography.
My work aimed to blend RIMOWA's heritage of precision with imaginative, forward-looking narratives, reinforcing the brand's position at the intersection of luxury and contemporary culture.
Dexter Maurer
Photo: Luana Maurer
About
Dexter Maurer is an illustrator and art director specializing in translating cultural narratives into compelling visual worlds. His work builds a bridge between iconic brands and the nuanced language of contemporary illustration, crafting images that are both immediately striking and rich with story.
With a distinct style that blends graphic sensibility with narrative depth, he collaborates with clients like Nike, The New Yorker, and Jordan Brand to define the visual identity of their most ambitious campaigns. His process involves deconstructing themes of music, sport, and culture to their core metaphors, reassembling them into illustrations that resonate on an intuitive level.
Whether developing the art direction for an entire album campaign or creating a single, iconic loading screen for Fortnite, his focus is on constructing a cohesive and resonant visual universe for every project.